People have been trying to create the better facade of themselves all the time. In Hamlet, King Claudius creates an image of himself being the good father. To many the act of creating a fake image for yourself is bad, but if you look at it carefully, it is an effective strategy that people can use to shoot up the ranks. This applies to life today too as well.
Let’s say there are two co-workers in a firm. One works very hard but doesn’t stand out and seems like just another one of the drones who work in the building; the other who works mediocre gives this grandiose display of himself, standing out of the crowd, working when everyone is watching, showing charisma, encouragement, leadership, diligence to everyone, (especially the boss) at the right time. When the 2nd guy doesn’t work and even shows laziness, no one knows. There’s a saying: if a leaf drop in the middle of the forest, and no one hears it, did it really make a sound?
It doesn’t matter if you are the most important person in the world if no one thinks you are. I guess perceptions of anything and everything make up what they are, despite their true value or meaning.